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The story of Alex is a two-piece suit and jacket collection that looks back on 100 years to the 1920s. The hand-made structural elements present an architectural inspired garment for the modern woman. Branding and art direction created to epitomise a sentimental collection for the girl with the boyish charm.

Each component including the fashion design, production, photography, art direction, graphic design and modelling is done single handedly by myself.